Blog
Most eyecare blogs are… well, boring. They read like recycled Wikipedia entries, thinly disguised textbook summaries, or clumsy ads pretending to be education. This blog is different. Here, eye health collides with physics, technology, and curiosity.
Dr. Robert Burke (optometrist and co-founder of Calgary Vision Centre) has spent over 18 years pushing the boundaries of what’s possible in eye care. Known for his obsession with optics, physics, and the math behind human vision, he brings an explorer’s mindset to every topic. Instead of repeating what’s already out there, he reframes the questions and chases the answers down unexpected paths.
This blog is where those deep dives come alive. It’s a place for people who want to understand not just what vision does, but why — and over a million readers have joined that journey so far.

The Rise, Fall, and Rebirth of Ray-Ban: A Sunglasses Saga
Ray-Ban went from Hollywood icon to gas station bargain bin, nearly fading into obscurity. Then, in a shocking twist, it made one of the greatest comebacks in fashion history. Here’s how it happened.

Eyelid Twitching Explained: The Weird, Benign Nerve Zap You’re Experiencing (And How to Stop It)
Ever notice how your eyelid seems to throw its own secret Morse code—one that only you can see, even if everyone else is blissfully unaware? Click here to join us on a quirky journey into the strange world of eyelid myokymia, where we break down the science behind those baffling twitches.

The great carrot myth
Fairly regularly at the end of an eye exam, a patient will say "Or maybe I should just eat more carrots?". I usually force a half-hearted laugh and a tepid agreement before explaining that Kale is actually what they should be consuming, and a little look back into life in WW2 Britain would explain where the carrot myth began.

JS Bach, a quack and Cataracts.
In 1750, legendary composer Johann Sebastian Bach was losing his eyesight. At the same time, a self-styled "healer" was "curing blindness" in flamboyant displays in town squares across Europe, to the delight of roaring crowds. They would eventually meet. What could go wrong?